Company founder and managing director Markus Wiesböck continues to expand sales in Europe for the sleeping bag brand Grüezi bag from the manufacturer Kultschlafsack from Bad Feilnbach in Bavaria. Since the beginning of 2021 there has been a new partner for the Benelux markets.

The Dutch agency CJ Agencies, based in Baarn, has taken over the sales tasks, which, in addition to Grüezi bag, also represents the brands Black Diamond, MSR and Gregory, among others. The agencies Conecto (Bavaria), Britta Schlapp (Baden-Württemberg) and the agency Höhenfieber (West - North - East Germany) are responsible for sales in Germany. Switzerland looks after Michael Spörr